9 July 2026 · Webpacketbase field notes
A live analytics checklist before campaign day
Test the journey, baseline the metrics, and agree on response roles before traffic arrives.
Campaign dashboards should be rehearsed, not revealed on launch day. Run test journeys across priority devices and payment paths, then confirm events arrive with the expected properties and timestamps.
Agree on one shared view
Write down the conversion definition, expected reporting delay, and exclusions. This prevents teams from debating numbers while customers need attention.
Plan the response
Set alert thresholds, owners, and an escalation channel. Include a fallback view in case a source is delayed. After the campaign, record which signals helped and refine the setup for the next cycle.
Make it practical
Your analytics should match the decisions, timing, and responsibilities of your own team. If you want an independent view of your current setup, we can map a focused next step.